Circle Pit BBQ
This ain't your grandpa's BBQ! Blending traditional Eastern North Carolina whole hog with street food influences from his travels abroad, Chef Chris Tolbert is pushing the limits of what can be done in the world of barbecue. I was tasked with matching the brand to this decidedly unconventional style, and the result was a fun and approachable mascot paired with a word mark that represents their metal, punk, and service industry roots.ART DIRECTION • BRANDING IDENTITY • MERCHANDISE • SOCIAL MEDIA
